Reports to: Global Head of Demand Generation

Location: Melbourne, Australia

Work type: Hybrid

Employment type: Full-time, initial 12-month opportunity (with potential for extension or permanent placement due to company growth)

Salary Range: $105k - $126k ex super

About Fresho

Fresho is a fast growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet.

Our order management software is revolutionising the way the entire industry operates - from day to day operations, to mental health and wellbeing, to food waste reduction - the impact of Fresho touches every aspect of the sector in a hugely positive way making it more efficient, enjoyable, profitable and sustainable.

We work closely with wholesale fresh food suppliers and 45,000 restaurants, cafes, hotels and other foodservice venues.

Fundamental to our culture is the belief that our people are everything. We are purposefully building our culture alongside our business to make Fresho a fun, positive and inclusive place to work for our dynamic team of Freshonauts.

Fresho has raised over $45m to date and processes almost $400m monthly through the platform with 750,000 orders monthly. We are headquartered in Melbourne, Australia with offices in London, United Kingdom and Auckland, New Zealand, and customers in Australia, United Kingdom, United States, Ireland and New Zealand.

About the Role

We're on the hunt for an experienced, end-to-end Marketing Manager to lead our efforts across Australia and New Zealand. This role is perfect for someone with strong field marketing experience who can confidently shape strategy and roll up their sleeves to execute demand creation and demand capture initiatives — all with a focus on generating new business.

A key part of your success in this role will come from regularly engaging with customers and prospects — both in person and virtually — to produce compelling video content that showcases their stories and brings our brand to life. 🙌 These conversations won’t just fuel content, but will also provide rich insights to sharpen our messaging, product positioning, and campaign strategy.

It’s an exciting time to join the global Marketing team, currently a close-knit group of five (soon to be six) amidst Fresho’s scale-up phase. We’re rapidly expanding into the Large and Enterprise client space, bringing AI to the fresh food industry, and this role will be instrumental in driving that growth.

You’ll be supported by strong foundations — including an established customer base across ANZ, solid processes and tools, and trusted external agency partners. You'll also work closely with our large and collaborative Sales team to align strategies and maximise impact.

This is an initial 12-month opportunity to cover an internal international secondment, with potential to be extended or made permanent based on continued business growth.

This is a hybrid position working from both our Melbourne HQ (at the amazing Central House offices in South Melbourne) and working from home.

As part of a global team, this role requires flexibility to participate in meetings or collaboration outside of standard AU business hours, particularly with Freshonauts based in the UK and US.

Responsibilities

Lead Generation & Campaign Management

• Plan and execute integrated campaigns (digital + non-digital) to drive new business

• Manage inbound leads and coordinate timely follow-up with the Sales team

• Identify and develop partnerships with industry influencers and associations to broaden reach

Content, Events & Brand Execution

• Produce or support engaging content across formats — case studies, social media, PR, and video

• Regularly meet with customers and prospects — both in person and virtually — to produce compelling video content and gather insights that inform messaging, product positioning, and campaign strategy

• Manage the local events calendar, including trade shows and self-hosted events

• Collaborate with agency partners to maintain a consistent and impactful brand presence

• Support website optimisation for lead generation, working closely with our web agency

Customer Engagement & Performance Analytics

• Support initiatives to engage existing users through product updates and upsell messaging

• Partner with Product Marketing, Onboarding, and Support teams to ensure alignment

• Oversee the regional marketing budget and track performance of all campaigns

• Use tools like Google Analytics, Salesforce, and Hubspot to analyse data and improve outcomes

Qualifications, Skills, and Experience

• 3–5 years of B2B marketing experience, with proven strength in field marketing — comfortable engaging customers in-market and translating insights into strategy and content

• Proven ability to plan and execute lead generation campaigns, with a track record of aligning closely with Sales teams to drive results

• Tech-savvy, with hands-on experience using modern marketing tools such as HubSpot, Salesforce, Google Analytics, and content management systems

• Confident in working with digital performance metrics, website analytics, and SEO best practices, with an understanding of how to optimise conversion funnels

• Strong written and verbal communication skills, with the ability to tailor messaging across multiple channels and formats

• Strong storytelling skills, with experience producing video content such as customer case studies that elevate the customer voice across campaigns

• Comfortable owning a regional marketing strategy and executing independently while collaborating across time zones

• Prior experience working in a global team environment, liaising with managers and stakeholders across Australia and internationally

It’s a Bonus if You Bring

• Marketing experience within a tech, SaaS, or high-growth environment

• Event management or partner marketing experience

• Experience in the food supply chain or similar industry

Success Looks Like

• Meeting or exceeding monthly KPI targets for number of opportunities created and total potential value

• Developing a deep understanding of our suppliers, venues, and the Fresho value proposition

• Consistently capturing high-quality customer and prospect stories through video content and interviews, using insights to inform and refine messaging, product positioning, and campaign strategies

• Successfully collaborating with other areas of the business and contributing to cross-functional projects

• Testing new ideas, analysing results, and recommending improvements for future initiatives

In return we’ll offer

Everything you need to live and work well.

• LinkedIn Learning Subscription with weekly work time dedicated to growing new skills

• Mentoring programme to help you grow and exceed your potential

• Flexible working with hybrid and fully remote teams

• Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines

• Weekly fresh fruit in the office

• Regular socials (with snacks and drinks of course!)

• Fresho merch so you can look sharp in our branded swag

• Referral bonuses - invite your friends and get paid for it!

• Employee Assistance Program to support your mental health and wellbeing

• CEO Book Club where role related e-books are on us

• Fresho Sponsorship program to support your personal interests outside of work

• Paid time off for fertility treatments and generous parental leave policy

Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.