Work type: Full Time
Salary range: Total target compensation for this Senior Manager level role ranges from $180,000 to $195,000, consisting of a base salary between $130,000 and $145,000 plus a performance-based bonus of up to $50,000 with an uncapped commission structure + Options. Final compensation will be determined based on skills and experience.
Reports to: Huw Birrell, Co-Founder, US CEO & Finance & Strategy Director
Location: Brooklyn, New York (Field-Based / Hybrid). Please note: We are only able to hire candidates who reside and will continue to reside in the state of New York.

Role Overview

We’re seeking an ambitious and highly-driven Head of Sales to spearhead Fresho’s expansion into the US, based out of New York.

This is our first in-market sales hire at the Senior Manager level - a critical and foundational role in gaining traction in a new region. You will play an instrumental role in both sales execution and team development, driving commercial growth while laying the foundations for a scalable US sales function.

This role is ideal for a “hungry doer” - someone who thrives in both selling and building. You’ll be out in the field closing deals, coaching others, and shaping the future of our US go-to-market motion.

You’ll report directly to Huw Birrell, Fresho Co-Founder, who is relocating to the US to lead key strategic initiatives, with a dotted line to our Global Sales Director (UK-based) to ensure support with our commercial strategy and practices.

As a key member of our Sales Leadership Team, you’ll help define the US sales strategy, build and lead the team, and ensure our growth efforts align with Fresho’s global vision. 🙌

Key Responsibilities

Lead and Grow a High-Performing Sales Team

• Build and lead a US-based sales team that consistently hits and exceeds targets.

• Hire, train, and coach team members across the full sales cycle - from initial meetings and demos to proposals and closing.

• Lead from the front with a “player-coach” mindset - actively selling while developing your team.

Drive New Business and Build Relationships

• Take full ownership of new business growth across key US markets.

• Spend up to 50% of your time in the field especially early on - visiting prospective customers, attending trade shows, and building local business relationships.

• Be the face of Fresho at industry events and in the field, building awareness and credibility in the market.

Deliver Results and Build for Scale

• Work closely with our Product, Onboarding, and Strategy teams to ensure customers receive the value promised during the sales process.

• Use CRM tools like Salesforce to track progress, forecast sales, and understand what’s working (and what isn’t).

• Set up scalable, repeatable sales processes that support long-term growth in the US market.
  
  

What We’re Looking For

Essential

• A strong background in the US foodservice, wholesale distribution, or fresh food supply chain industries.

• A curiosity for new technologies and their potential to improve the lives of the people in these industries.

• Proven sales experience with a track record of building new customer relationships from the ground up.

• Demonstrated people leadership experience - including building and managing high-performing sales teams.

• A hands-on, commercially minded operator who’s comfortable in the field, not just behind a desk or phone call.

• Strong relationship-building and influencing skills, with the ability to work across customer and internal stakeholder groups.

• Excellent communication and presentation skills.

• Experience working cross-functionally across markets and teams

• Strong financial acumen, including experience tracking KPIs and sales performance.

• Comfortable working in a fast-paced, startup-style environment where you wear many hats.
  
  

It’s a Bonus if You Have

• Team leadership experience in fast growing businesses..

• Experience using CRM tools like Salesforce to manage pipeline and team performance.

• Relevant sales training that complements your hands-on experience.

• Are well-networked in the US foodservice, wholesale distribution or fresh food supply chain industries.
  
  

This Role Is Not For

• This role isn’t suited to candidates seeking a more executive, strategic, or desk-based position - it requires a hands-on leader who’s in the field, working closely with customers and the team, while operating at the senior manager level.

• Individuals without experience in the US food industry - domain expertise is essential to succeed in this role.

• First-time managers - we need someone who’s already built and led successful sales teams.

In return we’ll offer

Everything you need to live and work well.

• Benefits: Flexible health coverage with a $600/month tax-free employer contribution toward the plan of your choice, plus a 401(k) plan available for employee contributions.

• LinkedIn Learning Subscription with weekly work time dedicated to growing new skills

• Mentoring program to help you grow and exceed your potential

• Flexible working with hybrid and fully remote teams

• Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines

• Weekly fresh fruit in the office

• Regular socials (with snacks and drinks of course!)

• Fresho merch so you can look sharp in our branded swag

• Referral bonuses - invite your friends and get paid for it!

• Employee Assistance Program to support your mental health and wellbeing

• CEO Book Club where role related e-books are on us

Fresho embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.